Privacy policy

We at DL Eyewear are committed to preserving the privacy of those who visit and interact with the Site. This Privacy Policy outlines the policies on the collection, use, and disclosure of information about you in connection with your use of our products and/or services, including those offered through our websites, emails, and mobile applications (collectively, the “Service”). The terms “we”, “us”, “our” and “DL Eyewear” refer to DL Life Goods LLC. When you use the Service, you consent to our collection, use, and disclosure of information about you, including information that may be considered personal data, as described in this Privacy Policy.

INFORMATION WE COLLECT

We collect and store information from or about you:

  • When you directly provide it to us. This happens when you purchase products (e.g., your name, email address and billing information associated with your debit/credit card); request assistance from our customer support team (e.g., your email or phone number); complete contact forms, request newsletters or other information, or participate in contests and surveys; make public contributions to the Service (e.g., when you interact with third parties through the Service or submit a product review); or otherwise participate in activities we promote that require information about you. Please note that we do not store credit/debit card numbers. If you make a payment through our Service, your credit/debit card information will be stored by Stripe. For more information about Stripe's data storage and privacy terms, please visit their website www.stripe.com.
  • Automatically, when you use and interact with the Service. Automatically collected information includes: your general activity on the Service (e.g., your viewing history and search activity, including the date and time the Service was used); identifiers such as an anonymized session identifier; your geographic location; website traffic volume, frequency of visits, and type and time of transactions you initiate through the Service; information regarding your interaction with email messages (e.g., whether you opened, clicked on, or forwarded an email message); your Internet Protocol (IP) address; the type and settings of the device, operating system, and browser used to access the Service; and other information gathered through cookies and similar technologies, which are discussed further in the “Cookies” section of this Privacy Policy. We may use this data to provide you with location-based services (such as advertising and personalized content). Most mobile devices allow you to control or disable the use of location services for applications in the device’s settings.
  • From other sources: Service Providers. We may also receive information about you from our service providers and business partners, including companies that assist with payment processing, analytics, data processing and management (e.g. to measure ad quality and responses to ads, and to display ads that are more likely to be relevant to you) account management, hosting, customer and technical support, and other services which we use to personalize your Service experience.

HOW WE USE YOUR INFORMATION

We use information about you for several general purposes, including to: operate, maintain, and optimize the Service and your account; improve the quality and types of services that we deliver; diagnose problems with and identify any security risks, errors, or needed enhancements to the Service; respond to questions, comments or other requests and provide you with technical support; contact you for feedback or conduct research about DL Eyewear’s customer base or Service; to provide you with information regarding our products and services; process payments and provide you with the products or services you’ve paid for or requested; notify you of technical updates or changes in policy; process contests, sweepstakes, or other promotions and fulfill any related awards or discounts; understand and analyze how you use the Service and what products and services are most relevant to you; collect aggregate statistics about use of the Service; analyze and develop our marketing strategy; and to provide data and analytics to research companies and marketers, as described in the “Sharing” section of this Privacy Policy.

COOKIES

By using the Service, you agree to our use of these tracking technologies.

  • Cookies are small text files that are placed on your computer by websites that you visit. These text files can be read by these websites and help to identify you when you return to a website. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer when you have gone offline, while session cookies are deleted as soon as you close your web browser. To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org/.
  • Other Technologies: We use cookies and similar technologies (such as pixels tags) for a number of purposes, including to remember preferences, track conversions, conduct marketing and promotional efforts, analyze site traffic and trends, and generally understand the online behaviors and interests of people who interact with our Service.
  • We use third-party analytics service providers to assist us in collecting and understanding website usage information. We use information from these services to help us improve our website and the services we provide to our users.
  • We may use third-party advertising companies to serve advertisements on our behalf. These companies may use a cookie or an action tag to tailor the advertisements you see on this website and other sites, to track your response to their advertisement, to determine whether advertising has been served and to measure the effectiveness of their advertising.
  • We may also collect your email address via cookies and pixels on the Website through the use of trusted third-party partners. These partners may also combine your email information with other information they have access to such as a mailing address so that we may serve relevant marketing offers to you via email and direct mail. If you do not want us to collect information about you, please contact info@dleyewear.com to opt out.

SHARING

We may share information about you with the following third parties:

  • Service providers: We share your personal data as necessary for any third party to provide services associated with the Service. We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. You can read more about how Shopify uses cookies on our online store here: https://www.shopify.com/legal/cookies. We use Happy Returns to provide returns and reverse logistics. We use Gorgias to provide help desk customer service. These third parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing or retaining your personal data for any purpose other than as they have been specifically contracted for (or without your consent).
  • Advertisers and Third Party Marketing Partners: We may share personal data with third party marketing partners for commercial purposes and we may allow advertisers and third party marketing partners to collect and use information they need to confirm that their ads are properly served and to measure the success of their campaigns on websites and apps. These partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit other related websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising”. If you prefer that we do not share your personal data with third-party advertising and marketing partners, you may opt-out of such sharing at no cost by contacting us at info@dleyewear.com.
  • Business Partners and Affiliates. We may disclose your personal data to our business partners and affiliates with whom we have contracted to provide you with products or services that may be of interest to you. For example, your personal information may be shared with business partners with whom we jointly offer products and services. We require our business partners and affiliates to agree in writing to maintain the confidentiality and security of the personal data they obtain on our behalf.
  • Other Users: information in product reviews you post will be accessible by other users of the Service.
  • Others with Your Consent: We may ask for your explicit consent to share certain information with third parties.

We may also share information about you in the following contexts:

  • Pursuant to an investigation: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure (a) is reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) is helpful to prevent, investigate, or identify possible wrongdoing in connection with the Service; or (c) protects our rights, reputation, property, or that of our users, affiliates, or the public.
  • Pursuant to a business transfer: We may share information from or about you with our parent companies, subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Privacy Policy. If another company acquires DL Eyewear or all or substantially all of our assets, that company will possess the same information, and will assume the rights and obligations with respect to that information as described in this Privacy Policy.
  • As Anonymized Data: We frequently aggregate personal data in a way that makes it impracticable to use that data to identify a particular person; we also sometimes maintain individual data records with personal identifiers removed and maintain in a manner in which it is impracticable to relink it to any particular individual. In this Privacy Policy, we refer to such data as “Anonymized Data” and do not consider it to be personal data. We may use Anonymized Data in order to create statistical information regarding the Service and its use, which we may then share with third parties.

SOCIAL MEDIA SHARING

Our Service may integrate with social sharing features or other related tools which let you share actions you take on our Service with other apps, sites or media, and vice versa. These features may enable the sharing of information with your friends or the public, depending on the settings you establish with the social sharing site. For example, you may click on a Facebook “like” button, which publishes to your Facebook account that you “like” one of the pictures or profiles featured on the Service. These features may also collect your IP address and which page you are visiting on our Service, and may set a cookie to enable the feature to function properly. Your interaction with these features are governed by the privacy policy of the relevant social sharing site. Please refer to the privacy policies of those social sharing sites for more information. As stated below, we cannot control Service visitors' and users' use of any such information or content you choose to make available publicly.

DO NOT TRACK SETTINGS

Please note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. The Service does not alter its practices when it receives a “Do Not Track” from a visitor’s browser.

CONTROLLING YOUR PERSONAL DATA

  • In order to process your personal data, we rely on your consent or our legitimate interests to process your data. You may withdraw your consent or object to the use of our personal data at any time, but you may no longer be able to access the Service. If you wish to withdraw your consent, please contact us at info@dleyewear.com. Please note that once we have removed your personal data as described in this Privacy Policy, we may send you a final confirmation email to let you know that such removal process has been completed.
  • Other users may be able to identify you if you include personal data in the content you post publicly. We are not responsible for, and this Privacy Policy does not apply to, information you choose to post publicly.
  • Please note that the Service may contain links to unaffiliated third-party sites. We suggest you read the privacy policies on or applicable to all such third-party services.
  • You can adjust your privacy settings by following the appropriate links on our Service or by contacting us. If you receive an email from us, you can unsubscribe at any time by clicking on the unsubscribe link.
  • To control cookies, you can modify your settings in most web browsers to accept or deny cookies or to request your permission each time a site attempts to set a cookie. You can also manually delete previously stored cookies at any time. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
  • The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at www.networkadvertising.org/managing/opt_out.asp, or http://www.youronlinechoices.eu/andwww.aboutads.info/choices/.
  • Please note that if you choose to block cookies, doing so may impair the Service or prevent certain elements of it from functioning.

CHILDREN

The Service is not directed to children under 16 and children under 16 are not permitted to use the Service. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data without parental consent, please contact us (see “Contact Information”). If we become aware that a child under 16 has provided us with personal data without parental consent, we take steps to remove such information and terminate the applicable account.

SECURITY

We use commercially reasonable efforts to follow generally accepted industry standards to protect the personal data submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect information about you, we cannot guarantee its absolute security.

EEA USERS

We strive to be fully compliant with the General Data Protection Regulation (GDPR). EEA users have the right to request access to personal data, as well as to seek to update, delete or correct their personal data. If you would like to exercise these rights, please contact us at info@dleyewear.com.

Your personal information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

MODIFICATIONS TO THIS POLICY

We may occasionally update this Privacy Policy. You can see when it was last updated by looking at the effective date at the bottom of this page. If we make any significant changes we'll post them prominently on our website and notify you by other means as required by law. Your continued use of the website after a revision to the Privacy Policy indicates your acceptance and agreement to the current Privacy Policy. We recommend that you periodically review the Privacy Policy to make sure you understand and are up-to-date on how we're keeping your information safe.

CONTACT INFORMATION

If you have any further questions regarding our privacy practices or information about you, please feel free to contact us by email at info@dleyewear.com or by mail using the details provided below:

DL Life Goods LLC, 400 N. Roxbury Dr., 3rd Floor, Beverly Hills, CA 90210

The effective date of this Privacy Policy is 1/1/23